Design

PEXtreme

A new visual identity proposal for an auto repair shop: an X in motion, stationery, a service van and merchandise.

My roleRedesign (visual identity proposal)

The original files for this project were lost. This is a new visual identity proposal for the brand, designed from scratch, not the original work delivered to the client.

What it includes:

  • 01Logo and versions: primary, inverse and symbol. The X of the name, drawn as two bars in motion.
  • 02Colour palette (black, red, silver, graphite and white) and typography (Saira and Inter Tight).
  • 03Stationery: letterhead and business cards.
  • 04Company vehicle: a service van with the identity applied, side and rear view.
  • 05Applications: workshop sign, t-shirt, key tag and service sticker.

The contact details in the images are placeholder text.