Design
Logo concepts
Six fictional brands to explore different styles of visual identity, from minimal to pixel art.
My roleConcept (fictional brands)
Concept exercises, with no client: six fictional brands created to explore different logo styles.
Each brand has its own symbol, wordmark, palette and typography:
- 01
Orbita, coffee roasters: a ring and a dot in orbit, in earth tones. - 02
Nortada, surf and skate shop: waves inside a circle, with the sun. - 03
Kodo, developer tool: an icon with curly braces and the emerald and cyan gradient. - 04
Fio & Linha, tailor: a classic monogram crossed by a needle. - 05
Forno Pixel, artisan bakery: a pixel-art loaf of bread. - 06
Aurora, gym: a moving A with a warm gradient.
These are concepts, not client work.
